New Delhi: Reliance Consumer Products, which is part of the Reliance Group, has resumed campa cola and looking forward to eating pepsi And Coca-Cola’s market share with attractive price this summer.
Campa Cola, now part of Mukesh Ambani’s refinery-to-grocery group, will also come in lemon and orange flavors and will be available initially in Andhra Pradesh and Telangana with plans for a national rollout in the coming months.
The launch, months after the brand’s acquisition from Pure Drinks, coincides with the IPL when advertising and sales ramp up. Before the entry of Pepsi and Coke, CAMPA And thumbs up were among the largest players in the soft drink business. While pricing was not disclosed, sources said the drink would cost less than comparable products from Pepsi and Coke. For example, a 200 ml bottle of Campa costs Rs 10, while a 250 ml bottle of Coke or Pepsi costs Rs 20.
The launch of the Campa portfolio is in line with the company’s strategy to promote “homegrown Indian brands that not only have a rich heritage, but also boast of a deep connect with Indian consumers owing to their unique taste and flavour”. statement, seeking to establish it as an indigenous product.
Campa Cola, now part of Mukesh Ambani’s refinery-to-grocery group, will also come in lemon and orange flavors and will be available initially in Andhra Pradesh and Telangana with plans for a national rollout in the coming months.
The launch, months after the brand’s acquisition from Pure Drinks, coincides with the IPL when advertising and sales ramp up. Before the entry of Pepsi and Coke, CAMPA And thumbs up were among the largest players in the soft drink business. While pricing was not disclosed, sources said the drink would cost less than comparable products from Pepsi and Coke. For example, a 200 ml bottle of Campa costs Rs 10, while a 250 ml bottle of Coke or Pepsi costs Rs 20.
The launch of the Campa portfolio is in line with the company’s strategy to promote “homegrown Indian brands that not only have a rich heritage, but also boast of a deep connect with Indian consumers owing to their unique taste and flavour”. statement, seeking to establish it as an indigenous product.
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